Launch coincides with Thanksgiving meal prep
The video version of Condé Nast’s Bon Appetit is going linear, with a 24 hour a day channel launching Wednesday on the Samsung TV Plus platform.
Bon Appetit video programming has been available on demand on YouTube and other platforms and a free over-the-top channel with three original TV-length series was launched in February.
Programming on the Bon Appetit channel will include a special episode of Making Perfect with the whole test kitchen staff collaborating on a Thanksgiving meal.
Other programming on the channel includes Gourmet Makes with Claire Saffitz, It’s Alive with Brad Leone, Reverse Engineering with Chris Morocco and Almost Every with Amiel Stanek.
Bon Appetit programming has generated more than 1 billion views across all platforms so far this year, up 19%. It has more than 4.7 million subscribers on YouTube, where viewers spent more than 2 billion minutes watching Gourmet Makes.
Samsung TV Plus is pre-installed on all Samsung sets make between 2016 and 2019. It delivers free, ad supported TV to users with an internet connection.
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