Peacock network aligns big game with ‘22 Olympics
CBS and NBC have agreed to swap Super Bowl broadcasts in 2021 and 2022, CBS has confirmed.
CBS, which broadcast the Super Bowl last month, was scheduled to next have the big game in 2022 and NBC was scheduled to have the game to be played in 2021. Instead, CBS now has the 2021 Super Bowl and NBC will have the 2022 Super Bowl.
Fox has the 2020 game, following the upcoming 2019 season.
The move means that NBC will be able to sell a first quarter advertising package that includes both the Super Bowl and the 2022 Winter Olympics from Beijing, China. With both the Olympics and the Super Bowl in its “Fab February” of 2018, NBCUniversal’s first quarter advertising revenue jumped 85%.
It also means that CBS will have Super Bowls—the highest rated program on television—in two of three years and not have to compete with the Olympics for advertising dollars.
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