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Apple, which has been making deals to create original video programming, on Friday said it reached a multi-year content partnership with Oprah Winfrey. Winfrey, who also runs the Oprah Winfrey Network for Discovery, will create “original programs that embrace her incomparable ability to connect ...

Projects will be part of tech company’s originals lineup

Apple, which has been making deals to create original video programming, on Friday said it reached a multi-year content partnership with Oprah Winfrey.

Oprah Winfrey

Winfrey, who also runs the Oprah Winfrey Network for Discovery, will create “original programs that embrace her incomparable ability to connect with audiences around the world.”

Oprah’s projects will be released as part of a lineup of original content from Apple, the company said, providing no other details.

Related: Amazon Studios Signs First Look Deal With Nicole Kidman

One of the best known women in the world, Oprah for decades had the highest rated talk show in daytime TV.

Apple previously has made deals with Reese Witherspoon and Jennifer Aniston for a series about a morning show, with Steven Spielberg for a new version of Amazing Stories, and with M. Night Shyamalan for a thriller. Apple also hired Sony executives Zack Van Amburg and Jamie Erlicht to run a studio.

Apple is among the tech companies aggressively pursuing Hollywood talent including Netflix and Amazon


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About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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